Video marketing is not a new idea for brands and businesses. In fact, a number of renowned brands and companies have been using this strategy for a long time to promote their products or services. Aside from this, videos play a vital role in increasing brand awareness, building trust with target audience, and driving customer engagement. Hence, it’s crucial for marketing professionals to know how to maximize their video marketing campaigns on all channels and platforms.
According to Statista, online video consumption remains one of the most popular internet activities. Therefore, marketers must take advantage of this trend to create video contents that will not only reach a wider audience but also help generate sales. However, not all companies have the capacity or resources to produce quality video for marketing purposes, particularly start-ups and small businesses. Thus, most of them rely on video marketing services.
And this is where we come in—not to offer the service but to share with you a list of the best video marketing service providers. As a trusted and reliable online services review website, we took the liberty to research, study, compare, and review service providers that brands and companies might consider hiring to work on this type of marketing strategy, and eventually, to achieve their organizational goals and objectives.
Best Video Marketing Company
- Best Overall: Lemonlight
- Best Inbound Marketing: Kuno Creative
- Best Visual Marketing Service: Infographic World Inc.
- Best Video SEO Service: Radd Interactive
- Best Customer Support: Bluleadz
The 5 Best Video Marketing Services
Without further ado, here’s a rundown of the five best marketing services that made to our top picks. Read on.
Best Overall
Claiming to be an on-demand video production services worldwide, Lemonlight has established the industry standard for performance video marketing. Focusing on video production, this firm has created thousands of high-quality videos that have helped some of the world’s top brands and agencies achieve their video marketing goals. They have local teams in more than 70 cities worldwide that is integral in reaching most remote clients.
Lemonlight’s expertise involves producing different types of videos, including video ads, explainer videos, product videos, fundraising videos, testimonials videos, about us videos, event videos, tutorial videos, and team videos. Backed by their video marketing strategy, this firm is capable of creating compelling storytelling that meets data-driven results.
PROS
- This firm focuses on providing video marketing services, making sure that they deliver video contents that produce great return on investment (ROI).
- They have a dedicated platform wherein clients may monitor video productions in one comprehensive dashboard.
- Lemonlight has a number of work samples that clients might want to look at.
CONS
- While there’s a portion of FAQs on their website, it’s better if they can create a single page dedicated for this aspect.
- The company’s service inclusions are limited.
- Possible rescheduling fee for last-minute changes if there’s a need to reschedule or change any details around the client’s production date.
PRICING
Pricing of their services differs depending on the types of videos the client needs. Moreover, rates also vary based on the style of the video, including doc-style, lifestyle, curated, animated, and studio.
CUSTOMER SUPPORT
There are three ways to get in touch with Lemonlight. First, through the chat feature on their website, clients can start a live chat session with the firm’s representative from 9am to 5pm Pacific Time. Second, clients may speak directly with the representative through the phone from 7am to 7pm. And third, clients may send in their inquiries, concerns, and questions through email and expect to receive a response from their team within 24 hours.
Best Inbound Marketing
Founded in 2000 as a traditional marketing and branding agency, Kuno Creative has grown into a global digital marketing agency and a Diamond HubSpot Partner. With their commitment to provide digital marketing services to help clients and businesses increase brand awareness and capture qualified leads; they have consequently earned awards and recognition, including HubSpot Partner of the Year and three HubSpot Happiest Client Winner awards.
As for their video marketing services, Kuno Creative specializes in seven video marketing strategies: brand stories, account-based marketing, sales enablement, product experience, community outreach, internal recruitment, and social media snackable. With these, Kuno Creative promises to boost their clients’ digital results.
PROS
- Kuno Creative is composed of experienced storytellers, including a three-time Emmy Award-winning writer/producer and adept filmmakers.
- Their team can provide media training and coaching, covering guidelines and instructions from wardrobe to suggested phrasing.
- They have a number of case studies, client testimonials, and work samples to prove their expertise in the field.
CONS
- There’s no information regarding service rates on their website.
- The chat feature, wherein visitors and clients can immediately interact with the company’s representative, is not available on the website.
- There’s no FAQs section which can be helpful for visitors and potential clients.
PRICING
Since service rates are not mentioned on their website, clients who wish to inquire about the pricing are encouraged to schedule a consultation with their experts.
CUSTOMER SUPPORT
Clients may contact Kuno Creative directly through their phone number or by submitting an inquiry form. For additional support, clients may also submit a ticket indicating their website URL and the details. In addition, customers may schedule a 30-minute consultation with the company’s representatives. Kuno Creative can also be reached through their social media accounts.
Best Visual Marketing Service
Launched in 2009 as a one-man show by Justin Beegel; Infographic World (IGW) Inc. has become one of the internet’s leading infographics companies. They take pride in providing visual marketing services such as content marketing, infographic design, explainer video production, and their renowned full-service inbound marketing. Through these services, IGW has helped their clients generate quality leads, outrank competitors, and establish industry expertise. And by guiding their clients communicate their brand and message visually, IGW has garnered numerous awards and recognition as among the top content marketing agencies.
To speak of their video marketing services, IGW is dedicated to boosting their client’s marketing performance across the entire funnel, increasing conversion rates, and improving search engine optimization (SEO) rankings. With their top-of-the-line video marketing strategy and expertise, they promise to provide their clients not just visually appealing videos, but also positive results.
PROS
- IGW is ideal for all types of visual marketing assets.
- Their website has a chat feature wherein visitors can get quick response from their experts.
- They have worked with and provided service to renowned and leading brands and companies indicated on their site.
CONS
- They don’t deliver projects on weekends.
- Service rates are not indicated on their website. Hence, clients are advised to contact the agency to get a quote.
- Some of their webpages load slowly, which is a red flag as far as user-experience is concerned.
PRICING
Although their service rates are not mentioned on their website, pricing for each service they offer might vary depending on client needs. That said; it is recommended to contact their representative for a quotation.
CUSTOMER SUPPORT
Clients may start a conversation with IGW by submitting an inquiry form or though their chat feature. Furthermore, they can be reached through their general and sales inquiry lines.
Best Video SEO Service
A California-based SEO agency, Radd Interactive strives to help companies improve the ranking and keep their websites at the forefront of search engine results pages through digital marketing services. Aside from SEO, they also offer paid media, link acquisition, Amazon marketing, social media marketing, and video production services. Plus, this firm features its own site analysis technology, RaddBOT, to obtain data from client sites allowing them to get a complete picture of content, code, meta data, and link structure.
When it comes to video production, Radd Interactive also takes pride on this aspect. Using the firm’s immersive and personalized video marketing services, they promise to help clients skyrocket their branding and communicate with target audience visually.
PROS
- Unlike other video marketing services providers, Radd Interactive has its own technology that crawls and observes client’s site the way a search engine does.
- They have industry-leading partners such as Google Premier Partner, Bing Ads Accredited Professional, Certified BigCommerce Partners, and Clutch.
- Their website is easy to navigate, allowing them to communicate their message clearly, which is a plus factor for user-experience.
CONS
- Service rates and terms and conditions page are not indicated on their website.
- Their time of availability or operating hours is nowhere to be found on the site.
- The chat feature is not available on the website, wherein visitors and clients can communicate with the company’s representative, real-time.
PRICING
As mentioned earlier, their services aren’t stated on their website. Nevertheless, you can get a free SEO consultation to have an idea how much they charge.
CUSTOMER SUPPORT
In addition to the contact form and phone number, clients may send in their questions and concerns through email. Radd Interactive can also be reached through Facebook and LinkedIn.
Best Customer Support
Founded in the Tampa Bay area in 2009, Bluleadz is the brainchild of Eric Baum, who became interested in inbound methodology after noticing changes in the methods that companies could use to market their brands, products, and services. Since then, this firm has earned its reputation as the world’s first inbound agency and stood their ground in the HubSpot Solutions Partner space as an early adopter of the inbound methodology.
Founded in the Tampa Bay area in 2009, Bluleadz is the brainchild of Eric Baum, who became interested in inbound methodology after noticing changes in the methods that companies could use to market their brands, products, and services. Since then, this firm has earned its reputation as the world’s first inbound agency and stood their ground in the HubSpot Solutions Partner space as an early adopter of the inbound methodology.
PROS
- They have received several awards related to video marketing, including 26th Annual Video Distinction Communicator Award, 26th Annual Video Excellence Communicator Award, and Best Video Marketing Agencies.
- Services rates and package inclusions are indicated on their website.
- Clients can schedule a consultation with the company’s representatives and get a custom quotation.
CONS
- Blueleadz’s site has an overwhelming content, making it difficult for users to navigate the website.
- The team’s operating hours and time of availability is not mentioned on the website.
- There’s no FAQs section on the site which can help clients immediately find answers to their questions.
PRICING
Bluleadz’s service rates vary depending on the clients’ needs. Their digital marketing, sales enablement, and website development services start at $5,000 per month, while sales development service starts at $5,000 each month. Aside from these standardized plans, clients can also request for a custom quotation in alignment with their organizational goals.
CUSTOMER SUPPORT
Communicating with Bluleadz is very easy because of their chat feature. Aside from this, prospects can directly contact the company through their phone number as well as schedule a 15- to 30-minute consultation to discuss their projects.
Our Final Thoughts
There’s no denying that video marketing is one the most effective marketing strategies that every business should apply to achieve goals. Hence, there are hundreds of video marketing services taking advantage of the internet to offer their services across the web.
If you’re looking for a service provider to work on this aspect, make sure you first research about the company. Check the firms’ reputation, their reviews from trusted and reliable websites, and their processes. To learn more about the five video marketing services on our list, we highly recommend reading our comprehensive reviews for each service provider to help you decide which one to hire.