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The 5 Best Email Marketing Services

In this time of technology, most businesses take advantage of digital marketing. It has been a trend especially because approximately 57.6% of the world’s population uses social media and other online platforms daily; and the number keeps on increasing.
Given this data, business owners leverage this marketing strategy. If you want to try promoting your business on different online channels, you can explore different ways such as email marketing, social media marketing, content marketing, and search engine optimization (SEO).
One of the best digital marketing strategies is email marketing if you’re targeting both the millennial and the older generations. This is because most professionals use their email almost every day. In fact, data gathered by OptinMonster says 99% of email users check their inboxes every day and 58% of them do it in the morning. With that, it’s sure that you can benefit from using this technique—email marketing—to connect with your audience.

Best Email Marketing Company

Generate More Leads with Email Marketing Services

Despite a number of online marketing platforms, most marketers still go for the basics: email marketing. Communicating and updating your target market would be easy if you could connect with them through email. This is an avenue for you to reach your customers without spending so much money. Because the price of email marketing services is affordable, it could be a good source of return of investment (ROI).
While it’s simple and easy to use, email marketing requires time to compose an email that will guarantee leads. As one of the platforms best personalized, it makes this approach more effective. Nevertheless, it would take considerable time and effort to put in in order to see positive results.
Good thing; you don’t need to do all the hard work. You can simply hire trusted email marketing services companies or platforms. Doing so helps you generate more leads because you can connect better to your customers with tailored messages of promotions, recommendations, and updates.

Choosing the Right Email Marketing Service for Your Business

Email marketing isn’t just about getting more leads; it’s also a tool for you to keep present clients and stay connected with them. Furthermore, it’s an effective way to reach prospective customers who are into engaging with brands through online shopping.
With that, whether you’re new in the business or owning an already established company, email marketing can help you increase sales and reach your business goals. The only challenge will be finding the best company or platform that can host the email marketing system for your organization.
We have good news for you! We can help you choose the best email marketing solutions on the web. As a service review site, we are on the move of finding the best services online and reviewing how they deliver projects.

The 5 Best Email Marketing Services

Most business transactions are now made online. That’s why companies make sure they have an efficient customer support team that can cater to the needs of their clients; as well as a digital marketing team that can boost and promote the services or products they’re offering.
The role of marketers is vital in growing a business. Their marketing efforts and strategies such as diving to email marketing can double the sales and increase brand awareness. Therefore, hiring the right team for your business is important.
We understand how essential email marketing is. Thus, our team spent hours and hours searching for the best email marketing solutions. We have listed 5 email marketing services—companies and platforms—that are best in different aspects such as value for money, free plan, transactional service, marketing automation, and niche.
Best Overall
sendinblue-logo-review
Serving small- to medium-sized businesses is the main goal of Sendinblue. As an email marketing platform, they understand the importance of digital marketing and how it can affect the growth of the company. Knowing that most email marketing firms offer services centered to big corporations, Sendinblue founders created this platform to provide quality email marketing solutions for a very affordable service rate.
PROS
  • Sendinblue offers the best value for money.
  • The firm provides cloud-based digital marketing tools.
  • They have an email builder with a drag-and-drop editor.
CONS
  • Their daily sending limit is 300 emails.
  • Their web application loads slowly.
  • It's difficult to understand plans.
PRICING
Sendinblue offers 4 packages from $0 to over $65 per month.

Free ($0)

Unlimited contacts, up to 300 emails per day, and 1 chat user

Lite ($25)

Everything in Free, no daily sending limit, email support, A/B testing, removable of Sendinblue logo, and advanced statistics

Premium ($65)

Everything in Lite, marketing automation, Facebook ads, landing pages, multi-user access, and telephone support

Enterprise (request a quote)

Everything in Premium, custom volume of emails, priority sending, 20+ landing pages, access for 10+ users, SSO (SAML), customer success manager, priority support, and more

CUSTOMER SUPPORT
They provide customer support for the first 60 days unless you’re on a Premium plan. Despite limited phone support for cheaper plans, forms are remarkably easy to use. Plus, they have a page where you can get the support you need when it comes to navigating their site and services.
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Best Free Plan
mailchimp-logo-review

One of the best email marketing services is Mailchimp. Helping business owners since 2001, they are known for their generous free plan of up to 2,000 contacts and 10,000 emails per month (with ads). Plus, it’s an all-in-one marketing platform for small businesses.

Aside from email marketing, they have expanded their reach with new channels and functionalities: marketing customer relationship management, postcards, smart content tools, social posting digital ads, lead-generation landing pages, and advanced automations, to name a few.
PROS
  • They are passionate in helping startups.
  • They equip their team through programs like Launchpad.
  • They make sure to invest in improving their system.
CONS
  • Their free plan is limited to 2,000 contacts.
  • Unsubscribe addresses are part of the contact limit.
  • Email sent under free plan includes ads on the footer.
PRICING
As mentioned earlier, Mailchimp offers a generous free plan. Additionally, they have other email marketing packages.

Free ($0)

Marketing CRM, creative assistant, website builder, Mailchimp domain, and forms and landing pages

Essentials ($9.99)

Everything in Free, email templates, multi-step journeys, custom branding, A/B testing, and 24/7 email and chat support

Standard ($14.99)

Everything in Essential, customer journey builder plus branching points, send time optimization, behavioral targeting, custom templates, and dynamic content

Premium ($299)

Everything in Standard, advanced segmentation, multivariate testing, comparative reporting, unlimited seats and role-based access, and phone support

Advanced Scheduling add on ($8/month)

Unlimited one-on-one group services

CUSTOMER SUPPORT
Having questions and other concerns won’t be a problem with Mailchimp because they have a contact form that you can take advantage of. Another thing, when you’re logged in on the platform, you can just simply click the Help button for a self-paced tutorial and to talk to the support team through live chat.
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Best Transactional Service
constant-contact-logo-review
Since 1995, Constant Contact has been helping businesses with their email marketing services. With their years of experience, they have taken digital marketing to the next level with ecommerce, website building, and social marketing.
As one of the pioneers in providing the best email marketing services, Constant Contact has been offering their services to over 650,000 users around the world. This is not to mention that they are partnering with more than 270 apps for their add-on services integration.
PROS
  • They have reputable years of experience and expertise.
  • Constant Contact is known for its quality online marketing services.
  • They offer wide variety of transactional services.
CONS
  • Their plans are limited.
  • Some features can be overwhelming.
PRICING
Constant Contact offers 2 email marketing plans and a free month promo.

Email ($20)

Unlimited email sending, sign up forms, apps and integrations, shoppable landing pages, customizable templates, industry-specific templates, tracking and reporting, ecommerce marketing, and 5-user access

Email Plus ($45)

Everything in the previous plan, ecommerce segmentation, customizable pop-up forms, RSVP, polls, coupons, online donations, and new customer consultation, and unlimited user access

CUSTOMER SUPPORT
You can connect with the customer support of Constant Contact via phone and live chat. They have different phone numbers depending on the locations of their offices (US, Canada, Mexico, Australia, France, India, Spain, Germany, and the UK).
You can call them at 8:00 am to 10:00 pm ET on Mondays to Thursdays, 8:00 am to 9:00 pm ET on Fridays, and 10:00 am to 8:00 pm ET on Saturdays. Their lines are also available through live chat at 3:00 am to 10:00 pm ET on Mondays to Thursdays and at 3:00 am to 9:00 pm ET on Fridays.
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Best Marketing Automation
activecampaign-logo-review
Based in Chicago, ActiveCampaign takes pride in the features of their email marketing system and integrations. They are known for their services and how advanced their automation is. Because of this, they were able to keep clients and find new ones.
It’s stated on their website that they’re helping more than 150,000 businesses to reach their business goals. Hence, they make sure that clients leverage, not only their tools, but also their partnership.
PROS
  • They have remarkable automation features.
  • They have apps for setting appointments, sending messages, and adding notes to contacts.
  • They have software dedicated to send email to your target receiver.
CONS
  • A number of features can be overwhelming.
  • There’s no free plan.
PRICING
Their offerings range from $29 to $258 a month. Their service rates are flexible compared to other firms. Pay depends on the number of contacts you plan to have. Additionally, you have an option to pay annually. Below is a sample computation for 1,000 contacts and inclusions for the B2C marketing suite.

Lite ($29)

Marketing automation, email marketing, unlimited email sending, drag and drop email builder, 125+ templates, newsletters, subscription forms, segmentation, site and event tracking, and campaign and automation reporting

Plus ($49)

All in Lite, landing pages, 50+ landing page templates, Facebook custom audiences, contact scoring, SMS marketing, automation map, conditional content, advanced performance reporting, and custom branded forms and landing pages

Professional ($149)

All in Plus, website personalization, predictive sending, predictive content, marketing attribution, split automations, attribution reporting, and site messages

Enterprise ($258)

All in Professional, custom reporting, custom mail server domain, custom domain, free design services, unlimited email design testing, social data enrichment, and custom objects

They also have services for focusing on B2B and ecommerce. Under these, they offer packages for marketing, sales, service, and platform and support.
CUSTOMER SUPPORT
Contacting ActiveCampaign is very easy because of their Help Center. This is a dedicated page for possible questions and concerns of their clients. Furthermore, you can reach them through phone calls, chat, and texts.
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Best Marketing Automation
convertkit-logo-review

Another on our best email marketing services list is ConvertKit. They offer plans that are ideal for influencers, vloggers, and content creators. This is because their services have features that help engage subscribers and boost online followers.

ConvertKit shares on their site that they have 66 team members in 55 different cities. This email marketing company aims to help and empower content creators to gain more subscribers and get monetized with simple email marketing services.

PROS
  • ConvertKit has attractive templates for landing pages.
  • You can use a custom domain.
  • They offer tagging features which are very vital for content creators.
CONS
  • Their plans are pricey compared to other companies.
  • Their designs are limited.
  • Their report system can be improved.
  • The firm's service inclusions are a bit lacking.
PRICING
ConvertKit offers 3 plans—Free, Creator, and Creator Pro. Service rates vary depending on the number of subscribers. You can also get a discount if you opt to pay annually instead of monthly. Below is a sample pricing for 1,000 contacts paid monthly.

Free ($0)

Unlimited landing pages and forms, send email broadcasts, sell digital products and subscriptions, and community support

Creator ($29)

All in Free, live chat and email support, free migration from another tool, and automated funnels and sequences

Creator Pro ($59)

All in Creator, Facebook custom audiences, newsletter referral system, subscribe scoring, and advanced reporting

CUSTOMER SUPPORT
ConvertKit has a dedicated page for customer support which includes joining a community, starting with a plan, and talking to a specialist. You can also send inquiries on their chatbot. However, the time when you can contact them isn’t stated on their website.
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Our Final Thoughts

Email marketing is one of the most helpful marketing strategies to keep in touch with your customers and get more potential clients. Hence, hiring companies or using email marketing platforms can help you grow your business. However, you need to pick the most suitable to your business goals.
That’s exactly the reason we reviewed different companies and platforms and came up with the list of the best email marketing services. We want you to be able to weigh the good and the bad of each firm and platform. That said; we urge you to check our full review of the best email marketing services and discover why they’re the best in their own way.
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