Content marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content in order to attract and maintain a specific audience. Eventually, the ulterior motive is to generate profitable consumer action. You are delivering really relevant and valuable material to your prospects and customers to help them solve their problems, rather than promoting your products or services.
Why do businesses spend money on content marketing strategy? When done correctly, content builds brand equity, which means that as you continue to develop excellent material, your brand will grow more valuable over time. And the more you assist your audience, the more your brand will be recognized as a thought leader in your industry. This causes a flywheel effect, in which you gain more and more velocity until you suddenly dominate your field.
Organic traffic is the primary method that content adds value to any company. This is when people find you using a search engine, such as Google, YouTube, or a podcast directory, and go check out your stuff.
Best Content Marketing Services
- Best Overall: Brafton
- Best in User Content Experience: Rock Content
- Best in Content Personalization: Mainstreethost
- Best in B2B Content: Power Digital Marketing
- Best in Service Pricing: Influence & Co.
Top 5 Content Marketing Services
It is imperative for organizations to use content marketing services to prosper digitally. Given the plethora of options available in the content marketing sector, finding a dependable content marketing agency is a daunting endeavor. By listing the top content marketing services, we support prospects in their quest for the best content marketing company and services provider.
According to the team of researchers from Online Site Reviews, the following top organizations are known for creating flawless content strategy and blog articles that align with their clients’ company objectives. Are you on the lookout for the best content marketing services? The best content marketing agencies that specialize in digital content marketing strategies and best practices are listed below.
Best Overall
Being first on the content marketing services that you should look into, Brafton’s team consistently transforms marketing information into on-demand, high-value content for any business niche and target audience. Their industry-leading content marketing services aim to help businesses across various verticals to reach the company’s goals; from strategy formulation through content creation, publication, distribution, and promotion. As they promise, fuel your brand with results-driven, engaging content, for your website, email campaigns, social media platforms, and sponsored distribution.
PROS
- Brafton provides different types of content including eBook and white papers, aside from blog content, infographics, and video production.
- They generate data-driven digital material that is easy to locate on the internet and helps their clients to profit.
- They work with any business in need, from Fortune 500 companies to SMBs, startups, and scale-ups.
CONS
- Before you can get an estimate for the service pricing, you need to send them details first.
- You must send an email or through their contact form, even though they have a line to contact.
- Sometimes, it is tough to find certain types of specialized articles.
PRICING
In order to start a certain marketing strategy, activities, and best practices with Brafton, you have to select a marketing service first and then send them your details to get a quote.
CUSTOMER SUPPORT
For information, you may send a message to info@brafton.com, for technical support, email techsupport@brafton.com.
Best in User Content Experience
Founded in 2013 in Brazil—where content marketing was not a regularly used tactic—Rock Content was established when its founders recognized a chance to combine their marketing and technological backgrounds. Using technology to harness collaboration, Studio, their Marketing Resource Management tool, allows marketing teams to collaborate in a systematic and effective manner. In addition, through Visually, businesses can connect with a worldwide network of vetted creative talent to easily grow their content development.
PROS
- Get professional help on everything from organizational structure to technology and everything in between when it comes to marketing.
- A/B tests allow them to produce content in a couple of minutes.
- If you avail of their service, you will also receive support with content strategy, content creation, and technical support.
CONS
- The undo and save options in Ion Interactive, to revert if there are mistakes, are not available.
- There is a struggle to integrate Ion with CMS because of the lack of integration with other tech platforms.
- They have a lot of settings for interactive material, and they don't update with anything new.
PRICING
Starter package for small business at $69/month; $139/month for companies; $279/month for websites needing 250,000 visits. If you want a custom content, you can get a custom plan.
CUSTOMER SUPPORT
This company ensures that any concerns, questions, and inquiries will be answered as long as you detail your concerns on the contact form. They have headquarters in Florida, and services to other locations such as Brazil and Mexico. Visit their contact us page for more info.
Best in Content Personalization
Founded in 1999, Mainstreethost is a digital marketing agency situated in Buffalo, New York. As what they promise to their clients, their team continually educates themselves, keeping up with the trends, and providing new services to help clients expand business. Some of the most imaginative and industry-savvy professionals call Mainstreethost their second home. Mainstreeethost is home to digital marketers, SEOs, social media specialists, web designers, programmers, and content creators leading the way.
PROS
- Get a free one-on-one consultation with them before you decide on the service you need to have a clear vision of your goal.
- Select from their content marketing services whether for page content, blogs, press releases, and email marketing.
- They offer customizable content offerings to meet business needs or to satisfy the expectations of their client.
CONS
- Due to a customized plan and to their promise of meeting expectations, there are some setbacks when it comes to what they promise.
- Before settling to a customized plan, better check all deliverables as they can only be contacted in business hours.
- If you decide to do service transactions with them, you need to contact them first.
PRICING
The cost of their content marketing services varies based on the scope of the strategy or content type. However, you must first contact them to obtain a quote, as the price for write-ups is not listed on their website.
CUSTOMER SUPPORT
You can easily connect with them through their website’s contact form or just call their line at 1-888-874-3791.
Best in B2B Content
Power Digital is a full-service performance marketing agency based in San Diego, California. Its 14 service offerings include SEO, content marketing, paid media, paid and organic social media marketing, partnerships and affiliate marketing, and Amazon marketing, to name a few. This company is a trusted digital marketing service provider with Vova platform as their tool.
PROS
- They provide honest monthly data reports, both good and poor, which clients appreciate.
- When you partner with them, you’ll gain support from dozens of influencers, thanks to Power Digital Marketing.
- They cater to consumer, B2B, B2C, and private equity.
CONS
- Unlike other companies that provide a basic price list for their digital marketing services on their website, you need to contact them first before getting a quote.
- The team doesn’t disclose their workflow to clients based on effectiveness for the project.
- You will need to communicate with them before you can check your budget for their content marketing services.
PRICING
Clients must first contact Power Digital Marketing to obtain a price because service rates are not listed on their website.
CUSTOMER SUPPORT
The Power Digital Marketing team gave key recommendations at the end of the assignment to help the company enhance their SEO and marketing situation. Throughout their collaboration, you will admire the team’s enthusiasm and project management manner.
Best in Service Pricing
This firm provides a structured content marketing plan that encourages collaborative content generation; which enables clients to track success against the KPIs and other factors. They offer content audit, keyword research, content strategy, technical website audit, public relations, guest and blog posts, and content amplification. Influence & Co.’s years of content marketing and media relations experience allow clients to reach and engage your audience at every point of the buyer’s journey, resulting in positive business outcomes.
PROS
- You can lure your target audience back to your website by continuing to provide information that they find valuable and helpful with their strategies.
- Depending on your requirements, we'll put up a tailored plan to assist your business in generating leads through content marketing.
- When you sign up for Influence & Co.'s content marketing services, the first step is to create a 30-day account and content strategy.
CONS
- Unfortunately, there are a lot of phony accounts and finding the proper influencer may be challenging.
- There are cases when the article publication takes longer times to finish.
- Due to the significant time commitment, one-time tasks will be billed 30% more than regular prices. But, they charge a monthly fee for regular content marketing service.
PRICING
Their monthly lead generating packages start at $5,000.
CUSTOMER SUPPORT
Content marketing experts make up a strong part of the Influence & Co team. Team members are incredibly collaborative and work closely with you to ensure that you receive the right message that your business requires.
Our Final Thoughts
Your clients, prospects, and audience members want you to provide them with useful content. And the content must be delivered in a way that seems natural and organic rather than being intrusive to the audience. This is where engaging content marketing comes in. It’s the process of attracting, engaging, and delighting your target markets. You may achieve exactly that by focusing on effective content marketing and increasing conversions, brand exposure, income, and establishing yourself as an industry leader, among other things.
Blogs are an effective kind of inbound content because they provide for a great deal of flexibility in terms of aim and topic. You may use a blog to link to other internal and external material and blog entries, add social share buttons, and provide product information, among other things.
That being said; hiring someone to produce your content marketing materials is a wise decision. We’ve thoroughly researched and assessed various content marketing service providers that are worth your money since we always aim to assist you receive the finest services possible. To give you a comprehensive review of these top 5 providers, check our in-depth review on each one of them.